[경제경영] 02BusinessModel / MGT442-02 (Fall 2004
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Download : 02BusinessModel.ppt
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MGT442-02 (Fall 2004) Business Models기업이...
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경제경영 02BusinessModel / MGT442 02 Fall 2004
[경제경영] 02BusinessModel / MGT442-02 (Fall 2004
레포트 > 사회과학계열
MGT442-02 (Fall 2004) Business Models기업이...
MGT442-02 (Fall 2004) Business Models기업이 돈을 버는 원리, 수익지대 발굴 Agenda Business Model, Strategy and Profit Zones Why Profit Migrates and Outflows Profit Models Business Models, Strategy and Profit Zones Business Model stories that explain how enterprises work. Strategy How youll beat competitors by being different Profit Model (Zones) Business Model + Strategy Business Model Creating a business model is like writing a new story. All new stories are variations on old ones. Variations on the generic value chain underlying all businesses. Myths of Entrepreneurship If I build it, they will come. (Anyone can build it. Can you execute ) My technology is unique, proprietary, patented. Someone will steal my idea! Find a need and fill it. (Anticipate a need and invent a market) Business Model Tests The narrative test Who is your customer What does they value How do we make money by providing them with that value The number test What is the underlying economic logic that explain...
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